Wix Logo Maker Review: The Best Free AI Logo Maker? 2024

A logo is the face of any business, and with the rise of AI technology, creating a professional-looking logo has become easier than ever.

Wix Logo Maker is an AI-powered logo maker that promises outstanding results for businesses looking to create their logo. But how good is it, really?

In this Wix Logo Maker Review, I put this to the test. I will take the Wix Logo Maker for a spin and share my honest experience.

I will also discuss its pros and cons and compare it with other popular logo makers. If that’s not enough, I’ll provide tips on choosing the right logo maker for your business needs.

So, if you’re considering using Wix Logo Maker or any other logo maker, keep reading to make an informed decision.

What is Wix Logo Maker?

Wix.com Ltd. was established in 2006 by Israeli developers Avishai Abrahami, Nadav Abrahami, and Giora Kaplan. It is an Israeli software company that specializes in cloud-based web development services.

Wix is mainly used for their popular and user-friendly drag-and-drop website builder. However, Wix also provides an AI logo generator that allows users to create logos, which we will dive into today!

My Experience with Wix Logo Maker (& How to Use It)

I started by going to the Wix Logo Maker website and selecting “Get My Logo.”

Wix will give you two options for creating your logo: Yourself or hiring a professional designer from Wix’s marketplace of experienced designers.

After selecting “Create a logo for yourself,” Wix asked me to create an account and asked me a series of questions:

• What type of business do you have? Describe the type of service you are doing.
• What vibe do you want for your logo? Choose from adjectives like modern, fun, and formal.
• What text do you want in your logo? This is usually your business name. Wix also offers AI name suggestions if you feel stuck!
• What’s your tagline or slogan? This is optional.

I wanted to keep things simple and familiar, so I generated a logo that aligned with me: a graphic designer whose business name acronym is JDD that is modern.

Next, the Wix Logo Maker will use AI to generate logos based on your answers. Here are some of the options it generated for me!

I’m happy with what the Wix Logo Maker generated. Unlike other AI logo generators I have tried, these logos look clean and professional. However, some of these look plain or are unrelated to graphic design (e.g., the logo with the candle and flower?) Either way, these logos look great and are excellent starting points, saving you lots of time making a logo from scratch!

There were a lot of options to choose from (an almost endless amount, actually), so don’t stress too much about which logo to choose. Once you’re in the logo editor, you can switch to another template and customize your logo exactly how you want. Wix keeps things flexible!

This is the logo I ended up choosing:

I like it for its bold and clean look.

Once I made my selection, I went to “Customize Your Logo” on the top right.

This is what customizing your logo using Wix looks like. On the left, you’ll have different tools for customizing your logo exactly how you’d like.

Overall, the entire logo design process using the Wix Logo Maker was smooth and efficient. The AI-generated options provided a wide range of choices, allowing me to find a logo that suits my personal style and business needs.

The clean and professional look of the logos sets them apart from other AI logo generators. Wix Logo Maker understands the importance of a well-designed logo and ensures that every option reflects that understanding.

Now that you know how to use the Wix Logo Maker and I have created my logo, I will discuss what I liked and disliked about the entire process. This will give you further insight into my experience and help you decide whether or not you should create your logo using the Wix Logo Maker.

Pros of Wix Logo Maker

Here’s what I love about the Wix Logo Maker.

The Logos Actually Look Professional

Every logo Wix generated looked clean and professional, with a polished finish. I’ve tried other AI logo generators, and the results pale in comparison. Sure, some of the elements in the logos were unrelated to my business, but Wix gives you lots of logo options and styles, so you’re guaranteed to find something that speaks to you.

The logos Wix generates are an excellent starting point!

Customization Couldn’t Have Been Easier

Wix Logo Maker has all of the main essentials for customizing a unique and professional logo:

• Templates: Return to the logos Wix generated if you want to change the style.
• Palette: Choose one of the beautiful color palettes Wix offers with the click of a button.
• Text: Choose from one of the fonts Wix suggests, or add your text and choose from various fonts.
• Symbol: With a single click, add a symbol from various styles.
• Shapes: Add any shape you can think of with a single click.
• Images: Upload an image.
• Background: Change the background.

You can click on whatever you want to add to our logo design without knowing about complicated software. This saves time and eliminates the need for any design expertise.

Whether you want to tweak the font, adjust the colors to match your brand, or add a symbol representing your business, Wix Logo Maker makes it incredibly easy with a single click! It couldn’t be easier.

Lots of Options to Choose From

The Wix Logo Maker does not hold back on variety. From the logos it generates to color palettes, text, and symbols, you’ll have no problem finding an excellent combination of elements to make a logo you’re proud of.

Built-in Color Palettes

If you’re like me, choosing the perfect colors for a logo can be challenging. With its built-in color palettes, Wix Logo Maker made it easy to find the perfect color scheme for my logo design. You’ll get a range of pre-designed color palettes, ensuring your logo reflects your brand’s mood and tone.

Here are some variations of my logo using some of the color palettes offered by Wix:

The color palettes are carefully curated to complement each other and create a cohesive look for your brand. Plus, they have unique names that help you quickly identify the mood they convey to help you match with your brand more accurately.

With just a few clicks, you can experiment with different color combinations until you find the one that speaks to your brand’s personality.

Ease of Use (Especially for Beginners)

Overall, the Wix Logo Maker is extremely easy to use.

With it, you can quickly generate a fantastic logo by answering four questions without touching a piece of complicated design software or spending hundreds or even thousands on a designer to do it for you. On top of that, everything is easily customizable; you can add elements by clicking on them and adjusting them as needed.

One Platform for Logo & Website Creation

Not only does the Wix Logo Maker offer seamless logo creation, but it also seamlessly integrates with Wix’s website builder. This means you can create your logo and build your website all in one place, saving you time and ensuring a consistent brand identity throughout your online presence.

Using the Wix platform for logo and website creation, you can easily match your logo’s design elements with your website’s overall aesthetic. This cohesive branding will leave a lasting impression on visitors and help establish trust in your brand.

Excellent Preview Options

Wix makes it easy to preview your logo’s appearance in different contexts. Sure, they’re cross-selling to get you to use them as your business’ website platform. Either way, seeing your logo in context and having a clear vision of what your logo will look like is invaluable.

For example, here is what my logo would be like in different contexts:

You Can Get a Professional Designer to Make Your Logo

With Wix, you don’t have to blindly outsource a designer if you decide to hire one. You can get a professional designer to refine your logo design or design your logo from scratch right on their website. This means you’ll get a logo tailor-made for your business and created by a skilled and professional designer.

Save Your Projects Before Making a Purchase

With Wix Logo Maker, you can save your logo design projects before purchasing. Wix never forces you to buy from them immediately. You can always take a break, think about it, make refinements, and buy the logo whenever you’re ready!

You Can Duplicate Your Logo

With the Wix Logo Maker, you can duplicate logos you have already created. It’s simple; within the logo editor, hover over the logo you want to duplicate at the top, select the menu button, and select “Duplicate.”

Rather than copying and pasting the logo you’ve made on the same canvas (it can get messy real quick!), this feature keeps your logo variations neat, tidy, and organized. This is particularly useful for designing different logo variations and fine-tuning the brand’s visual identity.

From my experience, I have found it valuable when the design software I use allows me to duplicate canvases to explore different variations. The quality of my designs always turn out better, and that’s no different with the Wix Logo Maker!

Wix’s Customer Support Goes Above and Beyond

Most of Wix’s assistance can be accessed through its Help Center, where you can find information on contacting them. The knowledge base covers your main questions about using the Wix Logo Maker.

If you want to speak with a human, they have a ticket system that operates via email. I was impressed that they offer phone support since not every company offers this.

When contacting Wix’s support, my inquiries were addressed relatively quickly, and my queries were resolved.

Wix also has a blog filled with design-related content. While it may not provide technical assistance, it is an excellent source of design inspiration.

Wix Logo Design Phone Support

One of the key advantages of using Wix Logo Maker is its 24/7 English phone support. Most companies do not offer this! Just ensure you are logged into your Wix account and click “Get Started” to start chatting with their AI chatbot, where you can specify your issue, and it will connect you with a human. You can call in any of the other following languages during select times:

• Dutch: Monday-Friday, 7AM-4PM UTC
• French: Every day, 6AM-10PM UTC
• German: Every day, 6AM-7PM UTC
• Hebrew: Sunday-Thursday, 8AM-8PM (GMT +3) 
• Italian: Monday-Friday, 7AM-4PM UTC
• Japanese: Monday-Friday, 9AM-9PM JST (GMT+9)
• Korean: Monday-Friday, 8AM-4PM KST (GMT+9)
• Portuguese: Every day, 4AM-8PM EST
• Spanish: Every day, 4AM-8PM EST
• Turkish: Monday-Friday, 8AM-5PM UTC

The process was simple enough; I could leave my phone number with them to receive a phone call about a minute later.

I found the support team knowledgeable and willing to assist you with any design-related queries or issues you may face while creating your logo. Whether you need help choosing the right font or guidance on logo customization, the phone support provided by Wix Logo Maker is a valuable feature for those who require assistance in creating a quality logo for their business.

Wix’s Pricing Plans Are Very Affordable

I’m not going to lie; it took me a little time to figure out how much a logo from Wix would cost. Naturally, I went to the Wix Pricing page on their website, only to find that yes, you can create logos on every Wix plan. But how much do the logos actually cost?

After a bit more Googling, I found that for the logo alone (not including a website), you can download a high-quality single logo with eight logo files for $20 per download on the Basic plan. This is the best option for those on a budget who only need their logo for their website.

If you’re looking for more of a variety of logo files for social media and printed materials, you can get the same (a single, high-quality logo with eight logo files) for $50 per download on the Advanced plan. You’ll get full commercial rights on both the Basic and Advanced plans.

Sure, other completely free logo makers are out there, like Canva. But considering what you get for such a small amount of money, I find it well worth it.

I dive deeper into the Wix logo pricing later in the “Wix Logo Maker Pricing” section, so check that out for more details.

Cons of Wix Logo Maker

I’m a big fan of the Wix Logo Maker. You get instant, professional-looking logos with lots of customization features. However, that doesn’t mean I didn’t come across anything I didn’t like about it. Here are a few things the Wix Logo Maker could improve on.

Some Inaccurate Results

As previously mentioned, despite answering the questions Wix asks before generating your logos, it will still yield results opposite to what was filled out in the questionnaire. For example, if I specify that I want a modern-looking font, Wix will still generate options that look more “loose” and “frilly” in cursive styles.

This is not a major issue, as Wix generates endless logos you can sift through. But this makes the entire process slightly more time-consuming, which defeats the purpose of using AI to create a logo.

Some Customization Limitations

Wix makes adding different elements to your logo a breeze, but editing those elements exactly how you’d like is not so simple. For example, if I want to make specific customizations to a shape, such as adding or taking away a corner, I cannot do so. I can only make the shape bigger or smaller, rotate, or stretch it by dragging the anchor points.

This may not be an issue for most people, as Wix offers many fonts, icons, symbols, shapes, and more. The customization options for the different elements will most likely be enough for most people, but it’s still worth addressing as logo designs from a professional are fully customizable.

No Guidance on How to Make an Effective Logo

I was disappointed to see that Wix did not guide me on how to make a logo the best it could be. A logo is the most important element of a brand, and it needs to communicate the essence of that brand effectively. While Wix Logo Maker provides a wide range of design options, it falls short in guiding users on creating a logo that truly captures their brand’s personality and resonates with their target audience.

Creating an effective logo involves more than just selecting attractive design elements. It requires understanding branding principles, such as color psychology, typography, and visual hierarchy. Unfortunately, Wix Logo Maker does not offer specific guidance or educational resources on these crucial aspects.

I recommend researching effective logo design principles before using Wix Logo Maker to overcome this limitation. By understanding branding principles, you can ensure that your logo accurately reflects your brand and effectively communicates its message to your target audience.

Logos May Lack Originality

Sure, AI logo makers like Wix are a quick and affordable way to make a logo. However, despite the convenience, fast and affordable may not always be the best business decision. In this case, a lot of originality could be lost, hurting your brand’s presence.

A logo is meant to differentiate your brand from competitors and make a lasting impression on your target audience. An original and unique logo has the power to establish brand recognition and build trust among customers. Unfortunately, with Wix Logo Maker, you risk having a logo similar to others in your industry.

If standing out in a crowded market is important to your brand, I would caution against relying solely on Wix Logo Maker. While it offers a wide range of design options, the lack of originality may hinder your ability to differentiate yourself from competitors.

Instead, consider working with a professional designer who can create a custom logo specifically tailored to your brand’s personality and target audience. Investing in a unique and original logo can establish a strong visual identity that sets you apart and leaves a lasting impression on potential customers.

Remember, your logo is often the first point of contact between your brand and consumers. It should be memorable and impactful, leaving a lasting impression on anyone who sees it. With an original logo, you can capture the essence of your brand and convey your unique story and values.

Wix Logo Maker Pricing

So, how much does a DIY logo from Wix actually cost?

The logo alone has two pricing plans: Basic and Advanced. Both plans are very reasonably priced.

Here is a breakdown of the two!

Wix Basic Logo Plan

Price: $20 per download.

• 1 logo design.
• Complete ownership and unrestricted commercial usage rights for your logo.
• 8 logo files in standard formats (5000 x 5000 PNG) available in color, grayscale, and monochrome.

Wix Advanced Logo Plan

Price: $50 per download.

• 1 logo design with full commercial usage rights.
• 8 standard color, grayscale, and monochrome logo files, all at a high resolution of 5000 x 5000 PNG.
• Resizable logo files in SVG vector format in various colors for easy printing on business cards and billboards.
• Logo files specifically for social media platforms like Facebook, Instagram, Twitter, Etsy, YouTube, LinkedIn, Pinterest, and more.
• Additional deliverables: a favicon (URL logo), email signature design, and watermark.
• Optimized logo versions are provided for use on Android and iOS app stores.

As you can see, both plans will give you full commercial usage rights, meaning you can use your logo for any business purposes without any restrictions. The Basic Logo Plan is an excellent option if you’re looking for a simple and affordable design, while the Advanced Logo Plan offers additional features and file formats to meet more specific needs.

Wix also has the most commonly accepted payment methods: Visa, Mastercard, Discover, and American Express.

I downloaded a sample of what I would get once I purchased a logo from Wix, and here’s what came in the ZIP file. All logos are high-resolution PNG files in different formats for different contexts (I checked – they are indeed high quality).

Wix does not offer a plan for non-commercial use, and refunds are unavailable, so it’s important to ensure you’re satisfied with your logo before purchasing. You’ll have to pay for a new logo if you make any revisions to your logo in the future.

Wix Logo Maker vs Competitors

There are lots of AI logo makers out there, but which is best for you? Here is how the Wix Logo Maker stacks up against the best AI logo maker alternatives.

Wix Logo Maker vs DesignEvo

There are a few key factors when considering Wix Logo Maker compared to DesignEvo. Both platforms offer AI-powered logo design services, but there are some differences in pricing, customization options, and overall user experience.

Regarding pricing, Wix Logo Maker offers two options: Basic or Advanced. The Basic plan costs $20 per download, while the Advanced plan costs $50 per download. The Basic plan will give you eight PNG logo files at 5000 x 5000 pixels, while DesignEvo will let you download your logo as a JPG or PNG at 300 pixels for free. Evaluate your budget and decide which pricing structure works best for you.

Wix also offers more customization options and a more user-friendly interface when compared to Design Evo. So, if you’re looking for a logo maker that allows you more control over the design process and easily navigate through the platform, Wix Logo Maker might be the better choice.

Ultimately, the decision between Wix Logo Maker and DesignEvo comes down to your specific needs and preferences. Take into account factors such as pricing, customization options, and user-friendliness.

Wix Logo Maker vs Canva Logo Maker

Both Canva and Wix Logo Makers offer user-friendly experiences for logo customization, catering to beginners. However, regarding design quality, I found Canva’s logos slightly more appealing than Wix’s. Plus, with Canva, you dive into the editor immediately, which makes the process quicker. Wix, on the other hand, gives you a short questionnaire before being able to customize your logo.

Regarding pricing, Canva has a more generous free offering as you can download their logos in more formats than Wix without any cost. On the other hand, Wix requires a minimum payment of $20 to download multiple files of your logo, which could be a consideration for those on a tight budget.

Wix Logo Maker vs Tailor Brands Logo Maker

When comparing Wix Logo Maker to Tailor Brands Logo Maker, it’s essential to consider your specific needs and priorities. Wix Logo Maker shines in terms of website integration, aligning with Wix’s primary focus as a website design company. If you’re already using Wix for your website, using their logo maker can provide a seamless integration experience.

On the other hand, Tailor Brands offers a more extensive subscription that encompasses various aspects of brand identity creation. This subscription includes logo design, social media assets, branding materials, and the flexibility to create new designs. One notable advantage of Tailor Brands is its AI-powered logo design capabilities, considered superior to Wix in generating stunning logos.

Ultimately, your choice between Wix and Tailor Brands should depend on your specific branding requirements, your existing platform preferences, and whether you value a comprehensive brand identity solution or primarily need a logo.

How to Choose the Right Logo Maker for You

When choosing the right logo maker for your needs, it’s important to consider several factors.

First, consider your budget and compare different logo maker’s pricing plans. This will help you find a solution that fits within your financial constraints.

Next, evaluate the features and customization options available. Look for a logo maker that offers a wide range of tools to meet your specific design needs.

You’ll also want to prioritize user-friendly interfaces to ensure a smooth experience. You don’t want to spend additional time contacting support when you could work on your logo design!

Finally, don’t hesitate to take advantage of free trials to test the capabilities of different logo makers before making a decision.

Final Thoughts on Wix Logo Maker

To sum it up, Wix Logo Maker offers a range of features and customization options that make it a strong contender in the world of AI logo makers. Its easy-to-use interface and affordable pricing plans provide a convenient solution for creating professional-looking logos, especially if you’re already a fan of their website builder!

However, it’s important to note that there may be limitations compared to professional design services. Wix’s logos are clean and professional but may lack some intricate and unique elements that a professional designer can create. Other options may be worth considering if you have very specific branding requirements or need a comprehensive brand identity solution.

That being said, Wix Logo Maker is a reliable choice for individuals and small businesses looking to create a logo quickly and affordably. The platform offers a variety of templates and customization options, allowing you to tailor your logo to match your branding vision.

Frequently Asked Questions

Is Wix Logo Maker any good?

Yes, after using the Wix Logo Maker, I can confirm that it is one of the best free AI logo generators. Its user-friendly interface and extensive customization options make it a powerful tool for designing professional-looking logos.

Is Wix logo maker really free?

The Wix Logo Maker is free until you want to download your logo! The most basic plan is $20 per download, giving you one logo design, complete ownership and commercial usage rights, and eight logo files in standard formats in color, grayscale, and monochrome.

How do I curve text in Wix?

Curving the text in WIx is easy: Select the text you would like to curve and drag the “Text Curve” slider until you are happy with how your text looks.

How do I give feedback to a logo design?

The Wix Logo Maker does not provide a feedback tool that allows others to review, comment, or rate your logo designs. If you would like to have this feature in the future, then you can vote for it.